The folks at Ram, however, think a good pickup doesn’t have to be so expensive - and to prove it, they built the 20 Tradesman/Express. Even average, midlevel versions can go for nearly $50,000 when you start adding options. Pickup trucks are expensive, far more now than they used to be, with the sticker prices of more well-optioned rigs easily topping $70,000. In the age of expensive pickup trucks, you can still get a great deal for under $30,000 - but in the case of the 20 Express, the content you’ll have to sacrifice to get there may be too much.
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